Brand & marketing guidelines

zelo Brand & Marketing Guidelines

Our DO's and DON'Ts


  • Use our Brand Assets to refer to zelo, our services or all other services or technologies we offer;

  • Write “zelo” as a one words, and all in lower case ; and

  • Adhere with our Logo Guidelines, Terms of Service and Acceptable Use Policy.

Do Not:

  • Use zelo Brand Assets in a manner that implies a partnership, sponsorship or endorsement by zelo;

  • Present zelo Brand Assets in a way that makes them the most prominent or distinctive feature of what you’re creating;

  • Use zelo Brand Assets in merchandising or other items like T-Shirts, Mugs, caps or items of a similar nature.

  • Assert rights over the zelo brand or Brand Assets, such as domain name registration, trademark registration or any other actions or activities.

  • Integrate the Brand Assets, or anything disorientating similar, into your domain names, trademarks, logos or other such content;

  • Utilise trademarks, trade dress, domain names, logos or other created materials that mimic or could be confused with think;

  • Detail or feature zelo on materials or articles linked with explicit content of a sexual nature, illegal or violent activities and which contravene our Terms of Service;

  • zelo reserves the right to modify our Brand Guidelines, without notice. However, we will post our most up to date version on our website to help and you are responsible for adhering to all current terms. It is your responsibility to consistently check these guidelines.

Primary Logo

This is our primary logo, which contains all our logo elements. It should be used most frequently and take priority over secondary logo options.

Secondary Logo Options


Logo Space

Appropriate spacing from our logo is required.

Image backgrounds

When overlaying over an image, add a black overlay with 50% opacity

Unacceptable Logo Usage

Alternative Colors



Contact our Marketing Team

Please contact our Marketing Team with any questions you may have about our marketing programs or marketing guidelines.  We are here to support your success with zelo and build our brands together.





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zelo is an Australian Financial Services License holder. 

License number 513209.

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